Sonja Haustein is a psychologist and Professor of Human Behaviour in the Transport Division at the Technical University of Denmark. Her research aims to better understand and predict behavioural choices as a basis for interventions towards more sustainable behaviour. Sonja's main area of application is mobility and transport. Special areas of interest include travel socialisation, mobility culture, user segmentation, and the acceptance as well as the social and environmental impacts of new transport technologies and services (electrification, automation and sharing).

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